The starting pointA good proposal starts before the price
How to connect context, scope, services and a work plan so your client understands the decision in front of them.
Good work.
Better proposals.
Ideas for everything that happens between a first conversation and a project getting started.
Explore the journalThe starting pointFind your next idea.
A little clarity goes a long way.
6 articles
Choose the case that helps someone decide
What to show from previous work and how to give it useful context inside a commercial proposal.
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Better questions before a better proposal
A checklist for a brief that gathers useful context without becoming an endless interview.
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Pick up the conversation, not the pieces
A follow-up example that connects the proposal, your client's questions and a specific next step.
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Give the price some context
Explain what your work includes, what you deliver and how the investment changes when the scope changes.
Read articleA good proposal starts before the price
How to connect context, scope, services and a work plan so your client understands the decision in front of them.
Read article
From a catalogue to a plan that makes sense
Connect services with phases, deliverables and duration. A practical example of building a proposal roadmap.
Read articleLess scattered. More connected.
Put these ideas to work: from the first brief to a proposal your client can explore.
